How Long Should Your Online Course Be? Why Best Practices Aren’t Best!

If it’s too long, your students will get bored and leave. If it’s too short, your students will feel like you wasted their time and money. That’s a dumb way to think about it! In short, length doesn’t matter. The outcome is what matters. Think about it: if you paid someone $4,000 to remove a […]

Buying Courses Online

How to Create Online Courses Other People Want to Buy

Imagine launching your new course and turning on your first ad or sending your first promotional email. Now, most of you are already hanging your head because you’ve been here before. And no one bought it! You spent hard-earned money on some paid ads and just threw money away on clicks. Sound familiar? Trust me; […]

Increase Conversion Rates

Online Marketing Tip: How to Increase Conversion Rates on All Your Offers

There’s a way you can make your offers so irresistible that your conversion rates will go through the roof. And, best of all, it’s not a difficult thing to do. In fact, it’s so simple it’s mind-boggling more people don’t do it. The secret is to always stack more specific value. No matter what you […]